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And there are legions of them—a vast, invisible pool of human labor.Hemanshu Nigam, the former chief security officer of My Space who now runs online safety consultancy SSP Blue, estimates that the number of content moderators scrubbing the world's social media sites, mobile apps, and cloud storage services runs to “well over 100,000”—that is, about twice the total head count of Google and nearly 14 times that of Facebook. A former US colony, the Philippines has maintained close cultural ties to the United States, which content moderation companies say helps Filipinos determine what Americans find offensive.“It goes to our misunderstandings about the Internet and our view of technology as being somehow magically not human.”I was given a look at the Whisper moderation process because Michael Heyward, Whisper's CEO, sees moderation as an integral feature and a key selling point of his app.Whisper practices “active moderation,” an especially labor-intensive process in which every single post is screened in real time; many other companies moderate content only if it's been flagged as objectionable by users, which is known as reactive moderating.
’”So companies like Facebook and Twitter rely on an army of workers employed to soak up the worst of humanity in order to protect the rest of us.More difficult is a post that features a stock image of a man's chiseled torso, overlaid with the text “I want to have a gay experience, M18 here.” Is this the confession of a hidden desire (allowed) or a hookup request (forbidden)?Baybayan—who, like most employees of Task Us, has a college degree—spoke thoughtfully about how to judge this distinction.“What is the intention? “You have to determine the difference between thought and solicitation.” He has only a few seconds to decide.(After my visit, Baybayan left his job and the Bacoor office of Task Us was raided by the Philippine version of the FBI for allegedly using pirated software on its computers.The company has since moved its content moderation operations to a new facility in Manila.) He begins with a grid of posts, each of which is a rectangular photo, many with bold text overlays—the same rough format as old-school Internet memes.
When Baybayan sees a potential violation, he drills in on it to confirm, then sends it away—erasing it from the user's account and the service altogether—and moves back to the grid.